Mobile App Development
Dr. Brian Laughlin, Technical Fellow, Technical Architecture / Strategic Planning, The Boeing Company joined the Enterprise Mobility Exchange to discuss best practice in developing a “killer app” for the enterprise. Brian highlights helping the business understand why they are implementing mobile technology, and what they want for solutions as a key challenge.
Finally Brian gives several pieces of advice to companies just starting out on their enterprise mobility journey, including patience, determination and staying true to what you want to achieve from mobile technology and not building applications just because you can!
Panel Discussion: Developing a Smart Mobile Application Strategy to Improve Client Engagement and Drive Down Costs
Mobile apps emerged as one of the hottest topics discussed at the 2012 Enterprise Mobility Exchange. Panellists representing General Motors, Medtronic and Vivint discussed how they deploy applications that help differentiate their organisations and meet consumer and employee demand for information and services.