Panel Discussion: Improving Customer Engagement through Smart Mobile Investments
Calvin Tu, Senior Director, Oracle is joined by enterprise mobility practitioners from Hyatt Hotels and Resorts and Safelite Autoglass to discuss how they are improving customer experience and maximizing customer loyalty by investing in mobile technology.
Hear how Hyatt Hotels & Resorts measure return on experience (rather than investment) through customer sentiment analytics, and understand how mobility has enabled a particular Hyatt Resort to jump from 175th to 5th in Hyatt’s rankings in terms of customer check in satisfaction.
Learn how Safelite Autoglass are making 2nd generation investments in mobility to improve customer service, changing focus from making cost savings to improving interactions between field technicians and customers through mobile apps.
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